The Email Every Fabricator Should Send After a Job Is Done

The Short Version

A short, simple follow-up message after the job can build loyalty, uncover issues, and set you apart as a pro.

Most shops go quiet once the job is finished. The parts are picked up, the invoice is sent, and it’s on to the next piece of work.

But a quick follow-up email after the job is done - whether it was picked up, delivered, or installed - is one of the simplest ways to stand out, build trust, and win more repeat work.

Here’s why it works, and exactly what to say.


1. Why Follow-Up Matters

Customers remember how you made them feel, not just what you built. Following up shows:

  • You care about the outcome, not just ticking a box

  • You’re professional, consistent, and easy to deal with

  • You’re open to feedback (which builds long-term trust)

It turns a one-off job into an ongoing relationship.


2. When to Send It

Send your follow-up within 1 to 3 business days of the job being picked up, delivered, or installed.

The goal is to reach out while the job is still fresh in their mind, not weeks later when the moment has passed.

Send it mid-morning or early afternoon. That’s when most people have cleared their inbox clutter and are more likely to read and respond. Avoid first thing Monday or late Friday when people are distracted or checked out.

If the job was finished on a Friday, wait until Tuesday morning. You’ll land in their inbox when they’re more switched on.


3. What to Say

Keep it short, easy, and low-pressure. Make it feel personal, not like a mass email.

Reference something specific about the job (job number, a brief description, or delivery date) so it’s clear this message wasn’t fired off by a robot.

Here’s a simple example:

Subject: Just checking in

Hi [First Name],

I wanted to reach out and make sure everything went smoothly with your stainless benches from last week (Job #2048). Let us know if there’s anything that needs attention, or anything we can improve next time.

Really appreciate the opportunity to work with you.

If you need anything else, we’re only a call away.

Cheers,
[Your Name]


You can tweak the wording, but the goal stays the same:

  • Show you care

  • Invite honest feedback

  • Make it easy for them to reach out again


4. What It Leads To

This one small gesture can lead to:

  • Fixing issues before they become complaints

  • Earning trust that leads to repeat jobs

  • Getting testimonials or reviews

  • Staying top of mind when they need something next

It’s not a sales pitch. It’s just good business.


Final Word

The job’s not finished when it leaves the floor.

A simple follow-up shows professionalism, builds loyalty, and makes sure your work leaves the best possible impression.

If it takes 30 seconds but leads to more work, that’s a smart move.

Want a head start? Check out the example templates below.

✅ Post-Job Follow-Up Email Templates

Use one of these quick-send templates after a job is done. They take 30 seconds to send and can lead to more work, better feedback, and stronger relationships.

1. The Friendly Check-In

Subject: Quick follow-up on your recent job

Hi [Customer Name],

Just wanted to make sure everything turned out as expected with [Job Name or Description].

Let us know if anything needs a tweak or if there’s anything we could improve next time.

Thanks again for choosing us.


2. The Invitation to Rebook

Subject: Need anything else?

Hey [Customer Name],

Hope the [Job Description] worked out well. If you’ve got any other jobs coming up, let us know - we’ll get things moving fast.

Always happy to help.


3. The Feedback Prompt

Subject: How did we do?

Hi [Customer Name],

Thanks again for working with us. We’re always looking to improve.

If you have 30 seconds, we’d love to hear what went well and what we could do better next time.

Appreciate your time.


4. The Referral Nudge

Subject: Thanks again - and one quick favour

Hi [Customer Name],

Appreciate the opportunity to help with [Job Description]. If you were happy with the work, feel free to pass our name on - we always love working with great people.

Cheers!


5. The Next-Step Builder

Subject: Anything else on the go?

Hi [Customer Name],

Just touching base to see if you’ve got anything else in the pipeline.

We’re booking out quickly but can hold a spot if needed.


 

Tony Been
Tony Been Head of Growth

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