The Email Every Fabricator Should Send After a Job Is Done
A short, simple follow-up message after the job can build loyalty, uncover issues, and set you apart as a pro.
Most shops go quiet once the job is finished. The parts are picked up, the invoice is sent, and it’s on to the next piece of work.
But a quick follow-up email after the job is done - whether it was picked up, delivered, or installed - is one of the simplest ways to stand out, build trust, and win more repeat work.
Here’s why it works, and exactly what to say.
1. Why Follow-Up Matters
Customers remember how you made them feel, not just what you built. Following up shows:
- You care about the outcome, not just ticking a box
- You’re professional, consistent, and easy to deal with
- You’re open to feedback (which builds long-term trust)
It turns a one-off job into an ongoing relationship.
2. When to Send It
Send your follow-up within 1 to 3 business days of the job being picked up, delivered, or installed.
The goal is to reach out while the job is still fresh in their mind, not weeks later when the moment has passed.
Send it mid-morning or early afternoon. That’s when most people have cleared their inbox clutter and are more likely to read and respond. Avoid first thing Monday or late Friday when people are distracted or checked out.
If the job was finished on a Friday, wait until Tuesday morning. You’ll land in their inbox when they’re more switched on.
3. What to Say
Keep it short, easy, and low-pressure. Make it feel personal, not like a mass email.
Reference something specific about the job (job number, a brief description, or delivery date) so it’s clear this message wasn’t fired off by a robot.
Here’s a simple example:
Subject: Just checking in
Hi [First Name],
I wanted to reach out and make sure everything went smoothly with your stainless benches from last week (Job #2048). Let us know if there’s anything that needs attention, or anything we can improve next time.
Really appreciate the opportunity to work with you.
If you need anything else, we’re only a call away.
Cheers,
[Your Name]
You can tweak the wording, but the goal stays the same:
- Show you care
- Invite honest feedback
- Make it easy for them to reach out again
4. What It Leads To
This one small gesture can lead to:
- Fixing issues before they become complaints
- Earning trust that leads to repeat jobs
- Getting testimonials or reviews
- Staying top of mind when they need something next
It’s not a sales pitch. It’s just good business.
Final Word
The job’s not finished when it leaves the floor.
A simple follow-up shows professionalism, builds loyalty, and makes sure your work leaves the best possible impression.
If it takes 30 seconds but leads to more work, that’s a smart move.
Want a head start?
[Download our free doc with 6 ready-to-send follow-up email templates.]
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